Why Do Some Homes Fly Off the Market?
If you are planning a move, you have probably noticed something interesting. Some homes seem to sell within days, while others sit on the market for weeks. Naturally, it makes you wonder what sets those faster-selling homes apart.
As Redfin explains, today’s market has created an unusual mix: “. . . today’s housing market has been topsy-turvy since the pandemic. Low inventory (though rising) and high prices have created a strange mix: Some homes are flying off the market, while others sit for weeks.”
So what can you expect when you sell your home? Let’s take a closer look and go over a few ways to help your home attract the right buyer faster.
Four Ways to Help Your Home Sell Faster
Price Your Home Correctly
Overpricing is one of the most common reasons homes sit on the market without serious interest. Starting with a price that is too high can discourage buyers right away.
Working with an agent is the best way to make sure your home is priced appropriately. Your agent will research recent sales in your area to help you find a price point that reflects current market conditions and appeals to today’s buyers. Chen Zhao, Economic Research Lead at Redfin, offers this advice: “My advice to sellers is to price your home fairly for the shifting market; you may need to price lower than your initial instinct to sell quickly and avoid giving concessions.”
Make a Strong First Impression
Buyers often decide whether they like a home within moments of seeing it. Curb appeal and interior presentation both make a big impact.
To create a welcoming exterior, clean up your yard, refresh the landscaping, and power wash walkways or driveways. Inside, declutter and consider neutral paint colors that appeal to a broad audience. Your agent can guide you on any small updates that will make the biggest difference in how your home shows.
Use High-Quality Marketing
Professional photos and a strong marketing plan are essential. Poor photos, weak descriptions, or limited exposure can prevent buyers from even scheduling a showing.
A great agent will ensure your home stands out online and in print. That means professional, high-resolution photos, well-written descriptions that highlight unique features, and broad exposure across real estate websites and social media platforms.
Highlight the Neighborhood
While you cannot change your home’s location, you can highlight what makes the area special. Buyers are not just purchasing a house, they are buying into a lifestyle and community.
Your agent can showcase nearby amenities like parks, restaurants, schools, and community features. Painting a picture of life in your neighborhood can help attract buyers who see value in the location as well as the property itself.
Ready to Get Started?
Homes that sell quickly are not always the ones with the most upgrades. More often, they are the ones with the right strategy and an experienced agent leading the way.
If you are thinking about selling, we can help you prepare and market your home so it stands out and attracts serious buyers.
