Selling your house is a big decision. Your home is one of the biggest investments youve probably ever made, and its a place where youve created countless memories. That combination means theres going to be a lot of emotions involved. You want someone who understands your perspective, knows what it feels like and is an expert at helping homeowners just like you navigate the process of selling a home. You worked closely with an agent when you bought your home, why would selling be any different?
Thats where a good listing agent, also known as a seller's agent, comes in. As you embark on the home-selling process, the first step you need to take is finding a great seller's agent. Here are just a few skills youll want your agent to have.
The Ability To Turn Something Complex into Something Simple
Some agents are going to use complex real estate terms to try and impress you. But you shouldnt have to know all the industry jargon to understand what theyre saying. If anything, it's an agents job to keep it simple so you dont get overwhelmed.
A great agent is going to be someone who is skilled at explaining whats happening in the housing market in a way thats easy to understand. Being able to explain complicated processes simply shows a deep understanding and experience. But theyll take it one step further than that. Theyll explain whats going on and what that means for you. That way youre always in the loop and it's a lot easier to feel confident when you make a big decision.
A Data-Based Approach on How To Price Your House
While it may be tempting to pick the agent who suggests the highest asking price for your house, that strategy may cost you. Its easy to get caught up in the excitement when you see a bigger number, but overpricing your house can have consequences. By pricing your home too high compared to similar homes on the market could lead to your house sitting on the market for longer. A high price not justified will most likely turn potential buyers away.
Instead, partner with an agent whos going to have an open conversation about how they recommend you should price your house. They won't throw out a number just to win your listing. A great agent will back up their number with solid data. A successful agent will invest lots of their effort into the Comparative Market Analysis, which compares prices from similar homes in the area to calculate the best price.
A Fair But Objective Negotiator
The home-selling process can be emotional, especially if youve lived in your house for a long time. But that sentiment can make it harder to be objective during negotiations. Thats where a trusted professional can make a difference.
Real estate agents are skilled negotiators who know how to stay calm under pressure. You can count on them to handle the back-and-forth with the buyers agent with your best interests at heart. Not to mention, they will be able to rely on their market expertise and past selling experience to provide the best advice possible.
Bottom Line
Whether you're a first-time seller or youve been through this before, a great listing agent is the key to your success.
